Julian Keenaghan is the founder of one such niche site, Tastebuds, which matches up users according to their music tastes.He believes there is still plenty of potential in the market.“As well as the major players, you’ve got a lot of companies, like ourselves, offering a niche offering.
So I decided to take it upon myself to do some in-depth research into the online dating industry and was quite shocked with what I found.
In the UK alone, the dating industry turns over 3.7 billion and mostly all it offers is a complex platform for anyone to sign up on and leaves people to go it alone.
Finding love or friendship online is becoming increasingly popular for a generation of people too busy to find partners on their own.
This adds up to a very satisfying and viable business opportunity which, as an added advantage, can be set up on a shoestring from your home – with just a computer for company. Find out more here The modern dating site is, essentially, the successor to old-fashioned dating agencies, which matched up members using interviews, profiling and special networking events.
Read our five simple steps to start your love affair with online dating now.