Upon signing up for Guardian Soulmates there’s an option to advertise your profile on Guardian related websites and newspapers.
It is, of course, strictly by your consent but should you so wish they can show your profile pic and some information from your profile both on Soulmates and the Guardian hope page, in the Guardian and Observer newspapers and also in external marketing campaign pages on different sites.
Together with that context, it’s no surprise to discover that the online news content giant Guardian has created Soulmates:: a dating site that had been connecting would-be lovers since 2004.
Today, they had developed it into a usable and well-maintained site that functions as the go-to site for most singles.
Soulmates is a dating service that folks can sign up for worldwide, and one of its selling points is privacy and moderation policies that ‘mean you and your data are safe’. The Guardian has apologized to anyone affected – apparently the site has received 27 messages from users who have had their email addresses exposed, but there may be considerably more folks hit (or who will be hit) by the issue – and said that it was reviewing its use of third-party suppliers.
The sad truth is that data breaches are far from a surprise these days, with one coming after another without much batting of eyelids involved anymore.
One might wonder how a newspaper or a similarity of reading preference may influence people to create a dating site dedicated to that similarity.