Studies have shown that the colors you decide to wear in an interview can actually make a difference.In the competitive world we live in you need to ensure that you take every advantage you possibly can.Lighter shades of this color can create an energetic feel while darker shades will seem more powerful and heavy.
But what about the color of your clothing does this matter?
Is wearing a white shirt with a blue tie going to help you get the job over wearing a blue shirt with a black tie?
We’re talking seconds before their eyes move on to a more appealing image, another tab they have open, or (in the case of the guy who almost hit me this morning) the car in front of them.
More experienced advertisers will know that it is often the little things that have the biggest impact: While there is no “best color for conversion”, there are preferred colors, and colors that we know create an emotional or psychological response in a majority of people.
A bold, saturated red can create excitement, and has actually been proven to raise a person’s blood pressure.