What location-based ideas can be used to enhance your app or fuel your startup? Location-based apps/location-aware apps are apps that offer various services depending on user’s location as identified using GPS or data from the cell tower and Wi-Fi.There’re several types of this kind of services out there: 1.It’s almost like location-based messaging app Momo from China but for brands.
“The average Tinder user spends more than one hour a day on Tinder, approximately 77 minutes, and that number is up by nearly 50% in Brazil since the start of the World Cup,” Tinder spokesperson Rosette Pambakian told Quartz.
Grindr, an app for gay and bisexual men, has also seen numbers spike.
Shopkick successfully partnered with over 270,000 retailer locations — quite a number!
Apart from geolocation, large services are also using BLE marks technology.
This is seen in Happn’s new feature, “See You There” , which is similar to the ‘online’ status on Facebook chat.