The company has gathered answers from 44 million people, and says that its matches have led to more than half a million marriages since 2005. Gonzaga, a social psychologist who previously worked at a marriage-research lab at the University of California, Los Angeles, said e Harmony wouldn’t let him disclose its formulas, but he did offer some revelations.
He said its newest algorithm matches couples by focusing on six factors: ¶ Level of agreeableness — or, put another way, how quarrelsome a person is. The more similarly that two people score in these factors, the better their chances, Dr.
Gonzaga, went into the academic lions’ den known as S. They pay up to per month to be offered matches based on their answers to a long questionnaire, which currently has about 200 items.
The questions Pew uses to measure online daters have changed over time, so Pew does not release a growth figure for the total online dating population.
But the study that the percentage of Americans who used an online dating site increased from 3% in 2008 to 6% in 2009 and 9% today.
Sixty six percent of users went on a date with someone they met online and 23% met a spouse or long term partner.
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Members can constrain their interactions to the online space, or they can arrange a date to meet in person.